Few days back I met with one of biggest media house CEO for business purpose. He quoted now day’s only I am reading newspapers in house. My son carries tablets for reading newspapers. He was just sharing one funny incidence and he quoted this, but somehow he was rite. I remember my childhood days when we were eagerly waited for Newspaper and try to read it first. Every one start reading at a time…each one had one page :).
It’s an E-Paper era…
What is E-Paper:
Print and online editions have been joined by a third version of the daily newspaper, namely the so-called E-Paper version, also referred to as the “digital edition”. Meant here is the online edition of a daily newspaper that optimally simulates the printed pages by displaying them one-to-one on a smaller scale. Users can navigate on the newspaper page; obtain an overview just as they know it from the print newspaper. The digital simulation of the printed edition permits both specific pages and articles to be retrieved by clicking on them. In this way, E-Paper combines the presentation possibilities of the printed newspaper with those of the online newspaper.
Benefits of E-Paper:
In term of Technology E papers allows us to do lots of things. Since we are living in Internet world, and we have everything except time. People spend his most of time on mobile phone or Tabs. They can access it anywhere & anytime. Its easy to read and downloadable. Normally its in JPEG, PDF, Doc, HTML, XML etc. formats. Its easy to access and user friendly also.
Since it’s an online version so we cannot tear it. User can see the same with two facilities: free access and paid subscriptions. For Media houses it’s an extra feature to get money.
Interesting feature of E-Paper is archiving. In print edition its almost impossible to find any past editions. But in E-Paper it’s just a matter of one click. It has search facility also where you can write your keyword and you will get exact clips.
You can access all E-Papers across world, different languages and different editions. Now lots of e-papers are giving facility to translate the whole newspaper in English. Which is very useful for foreigners.
Some Flaws of E-Paper:
We have done some internal research on E-Paper. We found lots of discrepancy in E-Paper format. Like…
1) News content was not same as hard copy
2) Placement of News is different compare to hard copy
3) E-Paper was not updated for that day
4) E-Paper was totally different from hard copy
5) Photographs, Snippets, Briefs were missing in E-Paper
Corporates are targeting to different cities now. It’s important to reach them with information. It’s very difficult to believe on E-Paper for all aspects. Especially in term of Editions. As ToI have more than 13 additions but it covered only 13 on E-Paper. Then again you have to rely on other sources for publications
Not all publications: Again you will not get all the publications on web. Publications like Aaj, Which have great circulation in north belt but they are not on e-paper. Its all about the target audience of news papers.
Subscription: If you are on Web then you don’t have any patient to wait for payments and all. Many publications specially all magazines are subscription based. People avoid going there.
List of E-Papers in India
Just Look at it:
Normally all PR executives have issue to get coverage in quality of publications. Here is the list for your reference. Below is the readership data for TG 12, all India.
In current scenario when PR measurement slowly getting its space in PR world. Its difficult to show case your visibility in lower rated publications.
|Dainik Bhaskar||Eenadu||Asomiya Pratidin||Tarun Bharat|
|The Tribune||Sakshi||Asomiya Khabar||Gomantak|
|Hindustan Times||Andhra Jyothi||Assam Tribune||O Herald O|
|Aaj Samaj||Deccan Chronicle||Amar Asom||Lokmat|
|Amar Ujala||Namaste Telangana||Bismoi||The Navhind Times|
|Hindustan Times||Vijay Karnataka||Hindustan||Gujarat Samachar|
|The Times Of India||Prajavani||Dainik Jagran||Divya Bhaskar|
|Navbharat Times||Kannada Prabha||Prabhat Khabar||Sandesh|
|Hindustan||Samyukta Karnataka||Aj||The Times Of India|
|Dainik Jagran||Udayavani||Rashtriya Sahara||Saurashtra Samachar|
|Amar Ujala||Malayala Manorama (Daily)||Hindustan||Lokmat|
|Punjab Kesari||Mathrubhumi||Prabhat Khabar||Daily Sakal|
|Divya Himachal||Vanitha (Mal)||Dainik Jagran||Pudhari|
|The Tribune||Deshabhimani||Dainik Bhaskar||The Times Of India|
|Dainik Bhaskar||Malayala Manorama (Weekly)||The Times Of India||Maharashtra Times|
|Jammu & Kashmir||Tamil Nadu||Chhattisgarh||Orissa|
|Daily Excelsior||Daily Thanthi||Dainik Bhaskar||Sambad (Ori)|
|Amar Ujala||Dinakaran||Hari Bhoomi||Samaj|
|Punjab Kesari||Dinamalar||Nava Bharat||Dharitri|
|Dainik Jagran||The Hindu||Nai Dunia||The Samaya|
|The Times Of India||Kumudam||Patrika||Pragativadi|
|Madhya Pradesh||West Bengal||Punjab||Rajasthan|
|Dainik Bhaskar||Ananda Bazar Patrika||Ajit||Rajasthan Patrika|
|Patrika||Bartaman||Punjab Kesari||Dainik Bhaskar|
|Nai Dunia||Karmakshetra||Jag Bani||Dainik Navjyoti|
|Dainik Jagran||The Telegraph||Dainik Bhaskar||The Times Of India|
|Raj Express||Karmasangsthaan||Dainik Jagran||Punjab Kesari|
|Dainik Jagran||Amar Ujala|
|Amar Ujala||Dainik Jagran|
|Amar Ujala Compact||The Times Of India|
A Newspaper’s circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
Audit Bureau of Circulations (ABC) is a voluntary organisation constituted in the year 1948. Going back six decades when the concept of circulation audit was yet to be established in our country, advertisers had no means to know the actual circulation numbers of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background, eminent representatives of the advertising profession and publishing industry came together to establish an organization which could serve common interest. Since then the benefit of ABC certificate of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising.
The primary objective of the Bureau is to secure accurate circulation figures and data relating to all periodicals and media that sell advertising space and in regard to such publications to obtain information as to area of distribution and fix standard forms and methods for ascertaining the circulation figures and to record such information and circulate it to members of the ABC.
Bureau certifies circulation figures of member publications for a six-monthly audit period i.e. January to June and July to December. The system envisages a comprehensive audit of printing, distribution, financial and production records of member publications by a panel of approved auditors as per the audit guidelines laid down by the Bureau from time to time.
No. of Article, Title, Language, Jul-Dec’13, Jan-Jun’13
IRS is the single source survey for media and product ownership/usage. The prime objective of the study is to collect readership information from a cross-section of individuals, in great detail, so as to present a true and unbiased picture of their readership habits. On the media front, it also captures information on television and cinema viewing habits, radio listening habits and Internet usage. In addition to this, IRS captures information on various FMCG (Fast Moving Consumer Goods) products, usage and consumption and durable ownership amongst households. Since media and product ownership/ consumption information is captured from the same household, it enables linkages between the media and product data. IRS equips you with information that is truly reflective of the Indian population for making informed decisions.
How New IRS is different
- Advanced Technology Used which minimises Non-Sampling error
- For the first time the entire survey will be conducted by Double Screen CAPI.
- All show cards/mastheads will be displayed through the device.
- New Sampling Methodology for accessing Up-Market Households
- Audio Recording for certain section of the Questionnaire during the interview
- Use of Census 2011 for universe projection
- Improved quality control with real time workforce tracking Reduced interview time to 30 minutes
- No Manual data processing
- With all these features, the survey has tremendous scope of reducing non-sampling errors by imposing strong quality control checks and thus improves data quality
- Removal of manual interviews will reduce the interview duration to 30 to 40 minutes as against over an hour previously. This will result in reduction of respondent fatigue and will provide us better quality response.
- Bringing in global best practices like inclusion of data fusion, advanced research methodology equipped with modern technology.
- Data fusion possibilities through satellite modules – intrinsic and extrinsic (in future)
- District level reporting will be incorporated in stages.
- 32 States and Union Territories are covered in the new IRS – 95 Cities with a population of 5 lacs plus population.
- 92 individual districts will be reported initially and 502 districts will be reported as 98 districts clusters.
- Therefore from the first report itself, ‘Reporting Units’ will increase from 75 to 180+
- New IRS will be covering all India excluding two States (Arunachal Pradesh and Andaman, Nicobar Islands and Lakshadweep) and a part State (Kashmir).
- This year IRS would be reporting Jammu and North Eastern States as well, this was not so until last year
- Face to Face interview using Double Screen CAPI, across the Country
- All interviews conducted will be through Double Screen CAPI
The household data is collected by interviewing the householder. Information in the household section is focused on all household details from the household composition, durables owned, household items purchased and other key demographic variables.
A Normal Household is defined as a group of persons who normally live together and take their meals from a common kitchen unless the nature of their work prevent any of them from doing so. Persons in a household may be related or unrelated to each other. There may be one member households, two member households or multi-member households. The link in understanding whether it is a household or not, is a common kitchen.
The Householder is defined as:
A person who takes the decision on purchase of day to day household products such as groceries, toothpastes, soaps, detergents etc. with respect to what to purchase, when to purchase and how much to purchase is a Householder. This person has to be staying in the household and can be a male or a female. The householder need not always decide on the brands. The householder need not always physically go to the shop to buy these products; the householder may only be suggesting the requirements while someone else implements it.
Individual data is collected from a systematically randomly selected person who is 12 years or older and stays in the household. The Individual Questionnaire is mainly focused on capturing readership of publications, TV viewing, Radio listening, Mobile usage, Internet usage, Cinema going habits and personal usage of selected products.
Sample Size is 2.35 lacs. Individual Questionnaire-12+yrs; Household Questionnaire: Householder. The survey will include all individual households, and exclude Institutions.
In lay man term:
IRS Team collect samples from individuals by face to face interview. They used to show different mastheads of newspapers to individuals and then ask to identify the same. If some body identify Times of India Mastheads. it counts as one reader of Times of India. After that IRS team do quality check and creates exact opinion. Basis on that data comes.
New IRS Launch